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Pete Prestipino, Editor-in-Chief, Website Magazine

At the flagship event of the e-commerce industry, MarketingSherpa has set up an open studio and is reporting live from IRCE in Chicago. Pete Prestipino, Editor-in-Chief, Website Magazine, paid a visit to the MarketingSherpa Media Center to talk about building a customer profile for an engaging email program.

A popular question many marketers have is when to send emails to customers. According to Prestipino, it all depends on your customer profile.

"Track the user and build a rich profile — that will determine the pace. It's different for everyone, so it's a research project," Prestipino said.

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