At the flagship event of the e-commerce industry, MarketingSherpa has set up an open studio and is reporting live from IRCE in Chicago. Pete Prestipino, Editor-in-Chief, Website Magazine, paid a visit to the MarketingSherpa Media Center to talk about building a customer profile for an engaging email program.
A popular question many marketers have is when to send emails to customers. According to Prestipino, it all depends on your customer profile.
"Track the user and build a rich profile — that will determine the pace. It's different for everyone, so it's a research project," Prestipino said.
Watch the latest interviews from the MarketingSherpa Media Center live at IRCE.