MarketingSherpa is reporting live from IRCE, the world's largest e-commerce event. Watch this video as Nicole Snow, Founder, Darn Good Yarn, sat down with MarketingSherpa's Daniel Burstein to discuss getting started as a small business e-commerce company from a business founder that achieved a 2,900% increase in growth.
"It was a lot of learning, trying to do things on the cheap. In that, every single test I did had to be a good decision. Small businesses get caught up with risk, and I dealt with that by starting small," Snow explained.
Hear Snow's story on how starting an e-commerce site is possible by controlling it within your own risk tolerances. She dove into hiring processes, and provided advice into developing a socially conscious company.
Watch the latest interviews from the MarketingSherpa Media Center live at IRCE.