Get exclusive behind-the-scenes access at IRCE from the MarketingSherpa Media Center. In this video interview with Michael Layne, Director of Internet Marketing, and Jen Rademacher, Chief Information Officer, both of Fathead and IRCE speakers, you'll learn how the company achieved a responsive design transformation, and the steps the marketing and IT teams took to accomplish it.
Layne and Rademacher explained how they realized the importance of responsive design when they looked at their online traffic sources.
"Responsive design is the answer, not the question. ... Two weeks ago, we saw our tablet and smartphone traffic hit the 50% threshold," Layne explained.
In this video, you'll hear how the team worked with IT to rebrand Fathead's online presence, and the process the team took to redesign their website.
When asked about his most surprising testing discoveries, Layne said, "Simplicity is genius, white space is your friend and get out of the way of your customers."
Watch the latest interviews from the MarketingSherpa Media Center live at IRCE.