Reporting live from the 10th annual IRCE in Chicago, MarketingSherpa's Allison Banko sat down with Lisa Butler, Head of Enterprise Solutions Enablement, eBay Enterprise, in the MarketingSherpa Media Center. Butler highlighted omnichannel marketing in this interview.
"Omnichannel is becoming an overrated buzzword; it's becoming meaningless. So we went to multichannel, to omnichannel, to all channels — what it really means is just allowing customers to shop however they want," Butler said.
Butler also provided some examples of retailers that are embracing the customer experience, and how to make the experience also work for merchants.
Watch the latest interviews from the MarketingSherpa Media Center live at IRCE.