MarketingSherpa is reporting live from Chicago's McCormick Place at IRCE. In the MarketingSherpa Media Center, Lenny Kharitonov, President, Unlimited Furniture Group, joined MarketingSherpa's Allison Banko to discuss marketing automation.
"We want to grow our business, we don't want to spend all day processing orders," Kharitonov explained.
Watch this video to hear his story on how embracing automation has led to financial gains for the company. This effort led to a cut in operation expenses by about 40% in the past year for Unlimited Furniture Group.
Watch the latest interviews from the MarketingSherpa Media Center live at IRCE.