MarketingSherpa is reporting live from Chicago's McCormick Place at IRCE. In the MarketingSherpa Media Center, Joan Dyer, Director of Marketing, IRCE, joined MarketingSherpa's Daniel Burstein to discuss content marketing for e-commerce.
"If you're sharing content that isn't of value, your message isn't being heard," Dyer explained.
Dyer discussed how IRCE has embraced content to engage its audience, particularly videos of sessions and developing an app for attendees to share and rate sessions and connect with their peers. Watch this video to learn more about video e-commerce and her biggest takeaways from this year's event.
Watch the latest interviews from the MarketingSherpa Media Center live at IRCE.