Watch this video, just recorded live at IRCE in Chicago, as MarketingSherpa's Daniel Burstein interviewed Charles Nicholls, Founder and Chief Strategy Officer, SeeWhy. Chatting in the MarketingSherpa Media Center, Nicholls revealed how to leverage mobile marketing to aid customers on their buying journey with a seamless experience.
"In many respects, mobile is the glue that glues the online experience with the in-store experience," Nicholls said.
Just this year, smartphones eclipsed tablets for e-commerce purchases. Nicholls challenged that in the future, a smartphone will be the purchasing device. Watch his interview for more insights into the importance of mobile e-commerce.
Watch the latest interviews from the MarketingSherpa Media Center live at IRCE.