This week, MarketingSherpa is in the windy city for the 10th annual Internet Retailer Conference and Exhibition. In this video, Carolyn Kmet, Chief Marketing Officer, All Inclusive Marketing, joined MarketingSherpa's Allison Banko in the MarketingSherpa Media Center. Watch this exclusive interview as Kmet talked about the importance of using bloggers as affiliates.
Reaching out and using bloggers rather than in-house writers adds a level of credibility as they provide unbiased content reaching an audience of engaged customers.
"Bloggers can position a brand beyond the traditional reach. And in terms of revenue, the type of audience the blogger brings in has a higher lifetime value," Kmet said.
Watch this video to hear how to get started with blogger content, and how the relationships between bloggers and brands are mutually beneficial for both parties.
Watch the latest interviews from the MarketingSherpa Media Center live at IRCE.