MarketingSherpa.com Creative Samples Library

iPrint case study:

Note: This sample is from the MarketingSherpa article:
Case Study: How to Drive Shoppers Back to Abandoned Shopping Carts with Email

  1. "Save design" opt-in form
  2. Sale reminder email
    (the best-performing email type at iPrint)
  3. Sale announcement email with tiered pricing
    (the second-best-performing email type at iPrint)
  4. Text version of sale announcement email
  5. Email offering 10 personalized Post-It note pads for $12.97
  6. Email offering 10 personalized Post-It note pads at 40% off
    (same price as above, but this headline brought in half the response rate of the price-based headline)