Creative Samples Library

Intrawest's Email Campaigns:

Note: This sample is from the MarketingSherpa article:
Interview: How Intrawest Resorts Get 2-3 Times Higher Response Rates to House List Emailings

  1. Gathering opt-ins
    - Opt-in offer on site page (right column)
    - 2nd page of opt-in form
    - Thank you with whitelisting instructions
  2. 'Customer Access Program' for new opt-ins
    - Sample email sent
    - Clickthough page
  3. Trip 'trigger' program
    - Pre-arrival email coupon
    - Post-ski trip email coupon
    - Post-beach resort trip email offders
  4. Typical resort newsletters that work well
    - Tremblant summer version
    - Copper mountin summer version