Creative Samples Library
IDES's Prospector Free Site Campaign:
Note: This sample is from the MarketingSherpa article:
Case Study: How a Niche B-to-B Database Publisher Sells Online Subscriptions With a Free Web Site
IDES's current home page prominently promoting the free site section
Home page of free site section for direct links
Registration form tests
- First try
- Revamp #1
- Revamp #2
Email
- New registrant welcome
- Monthly newsletter
Paid subscription marketing
- Step 1: Search Results on free site showing the Alternative Resins Icon (the green '=')
- Step 2: Alternatives landing page linking to demo
- Step 3: First page of flash demo
- Step 4: Zoom-in of key slide in flash demo showing product in more detail
- Step 5: Last page of flash demo (call to action)