MarketingSherpa.com Creative Samples Library

GlobalSpec Viral Game Campaign:

Note: This sample is from the MarketingSherpa article:
Case Study: B-to-B Web Site Game Thrills Half a Million Engineers (and Counting)

  1. Email tests to registered users
    - Trebuchet: the Sport of Engineers
    - Take the Treb Challenge
  2. Home page with text link to game
  3. Screenshot of game home page