Creative Samples Library Typical GE Healthcare Email Campaigns: Note: This sample is from the MarketingSherpa article: Case Study: How GE Healthcare Gets Email Clickthrough Rates of 7%-10% (Includes Beautiful Creative Samples) Survey promo invites - "Protein Purification" with free totebag offer - "30 years" with free mouse offer Sampling offer Direct sale offer Sign-up form with extensive topical preferences