MarketingSherpa.com Creative Samples Library

Forrester Europe's DM Campaign:

Note: This sample is from the MarketingSherpa article:
Case Study: Forrester Tests Multi-part DM Campaign and Google AdWords to Promote Consulting Services

  1. Photo of the personalized memopad
  2. Message appearing, in order, on every 5 sheets of memo paper (Different message for each sheet)
  3. Fax-back form