Creative Samples Library

e-tractions Viral Campaign - Year 3:

Note: This sample is from the MarketingSherpa article:
Case Study: Incredibly Unpredictable B-to-B Viral Campaign Results: The Little Snow Globe That Surprised Everyone

  1. Link to Snowglobe itself
  2. First try landing page - offering "fun stuff"
  3. Revamped landing page - lead generation focus
  4. Email sent by autoresponder to help winnow leads