Creative Samples Library

Emerson Process' PlantWeb University:

Note: This sample is from the MarketingSherpa article:
Case Study: How to Educate Your Sales Prospects by Launching an Online University They Adore

  1. Promotions in multiple media to drive traffic
    - direct print mail
    - print space ads
    - email
    - online banner
  2. Registration includes questions "about your interests"
  3. Email surveys to registered users
  4. University home page