Creative Samples Library
Emerson Process' PlantWeb University:
Note: This sample is from the MarketingSherpa article:
Case Study: How to Educate Your Sales Prospects by Launching an Online University They Adore
Promotions in multiple media to drive traffic
- direct print mail
- print space ads
- email
- online banner
Registration includes questions "about your interests"
Email surveys to registered users
University home page