Creative Samples Library Enlighten's viral holiday ecard campaign Dec 2005: Note: This sample is from the MarketingSherpa article: Case Study: The Viral Holiday Email Card That Broke the Boredom Barrier Sample HTML invite email Instructional memo to staff Pitch note to media contacts Note on Enlighten’s home page Microsite - home page - sample letter page - next action steps end-page eCard as it appears in friend’s email with RSVP Traffic spike chart