MarketingSherpa.com Creative Samples Library

Enlighten's viral holiday ecard campaign Dec 2005:

Note: This sample is from the MarketingSherpa article:
Case Study: The Viral Holiday Email Card That Broke the Boredom Barrier

  1. Sample HTML invite email
  2. Instructional memo to staff
  3. Pitch note to media contacts
  4. Note on Enlightenís home page
  5. Microsite
    - home page
    - sample letter page
    - next action steps end-page
  6. eCard as it appears in friendís email with RSVP
  7. Traffic spike chart