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Best Automated Series (Auto Responder)
Honorable Mention Consumer
Les Roches Autoresponder
Brand/Client Side Team:
Christina Ebert, Karen Jennings
Internet Strategy Group
From Their Nomination Form:
Oftentimes, when a user fills out an online form, there is no reinforcement thanking
them for providing their information. ISG abides by online and email best practices,
and used Les Roches autoresponder email not only to reinforce prospective students'
image of the school, but also to give them opportunities to further explore the programs.
ISG used dynamic elements in the call to-actions based on the program of interest
students selected in the Les Roches online campaign. The call-to-action was displayed
for preview pane visibility and again at bottom of message, and the email was designed
to ensure optimal deliverability and performance. Sorry, the judges promised this winner
that we would keep their results private. However, be assured that we have seen all the
data and were thoroughly impressed!