See All Email Marketing Award Winners Email Marketing Award Winners 2008 Click to Enlarge Click to Enlarge Click to Enlarge Click to Enlarge Best Single Welcome Letter (to New Subscribers): Gold Consumer Maxwell House - Spruce Up Your House Brand/Client Side Team: Sangita Patel, Allison Swerdlow, Hannah Brion, Benedikt Husing, Carolina Yepes, Cory Provine, Paula Kauffman Vendors/Agencies: OgilvyOne Worldwide From Their Nomination Form: Welcome messages are one of the first communication points that a brand has with its subscribers, so imparting a positive impression and setting expectations is crucial for building the foundation for an ongoing dialogue. The biggest challenge with Maxwell House's welcome program was reconnecting and actively engaging subscribers who hadn't been contacted in over a year while establishing a channel of communication with those who had recently signed up. Sending an identical message to such disparate audiences would have been an ineffective marketing strategy as well potentially resulting in ISP blocking and a negative brand perception if handled incorrectly. Through careful consideration of all aspects of the email experience, the campaign was a huge success. Sorry, the judges promised this winner that we would keep their results private. However, be assured that we have seen all the data and were thoroughly impressed!