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Best Non-Email Opt-in Messaging:
Gold B-to-B
Dell - Email Registration Direct Mail
Brand/Client Side Team:
Kelly Williams, Michele Horn, Holly Fitzpatrick, Sarah Frederick, Jackie Hockaday,
Sharon Turnbull, Miles Ryan
Vendors/Agencies:
The Think Tank (T3)
From Their Nomination Form:
Dell has a large print circulation that's a significant force behind its current
marketing efforts. However, as Dell moves to a more integrated marketing approach
and drives offline subscribers to join its online subscriber base, programs like
this direct mailer help tremendously in growing the e-mail audience and building cost
effective marketing strategies. Sorry, the judges promised this winner that we would
keep their results private. However, be assured that we have seen all the data and
were thoroughly impressed!
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