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Email Marketing Award Winners 2008

Email Marketing Award Winner
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Email Marketing Award Winner
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Email Marketing Award Winner
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Best Automated Series (Auto Responder)
Gold Consumer
GMAC Lead Incubation

Brand/Client Side Team:
Gene Devine, Veronica Cooper, Deepak Sharma, Andrew Russo, Amy Sgrignoli, Thomas Evich, Derek Calder, Dan McLaren

Alterian, Intellidyn Corp

From Their Nomination Form:
Aside from the results, the number 1 reason why a lead doesn't result in a closed loan is lack of communication from a loan agent. Our client needed a cost effective means of increasing conversions, Intellidyn developed an automated email lead incubation platform that delivers a series of highly targeted one-to-one email communications that are relevant to the stage of case of the prospect, timely and dynamic. The communication is based on customer initiated actions, driving them to respond when they are in market. The intelligence doesn't end there, if a customer clicks on the loan calculator 3 times in a day, the loan agent receives an email stating their customer is in market call them. Open Rate: 28.6%; Response Rate: 3.2%. The total cost per loan or sale is $2.21 compared to the offline world of $1,500 to $3,000 per loan. Conversions are at 53% compared to the offline world of 10%. Production Volume is $355,940,000 with a marketing cost per thousand dollar funded of $0.09.

MarketingSherpa Search Marketing Benchmark Guide 2008
   Guide gives you:
  • Results from in-depth survey of 1,210 marketers with hands-on Email experience
  • 328 pages that include 260 charts, 12 images and 9 new eyetracking heatmaps
  • 4 new special reports

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