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Best Automated Series (Auto Responder)
Gold Consumer
GMAC Lead Incubation
Brand/Client Side Team:
Gene Devine, Veronica Cooper, Deepak Sharma, Andrew Russo, Amy Sgrignoli, Thomas Evich,
Derek Calder, Dan McLaren
Vendors/Agencies:
Alterian, Intellidyn Corp
From Their Nomination Form:
Aside from the results, the number 1 reason why a lead doesn't result in a closed loan
is lack of communication from a loan agent. Our client needed a cost effective means of
increasing conversions, Intellidyn developed an automated email lead incubation platform
that delivers a series of highly targeted one-to-one email communications that are
relevant to the stage of case of the prospect, timely and dynamic. The communication is
based on customer initiated actions, driving them to respond when they are in market.
The intelligence doesn't end there, if a customer clicks on the loan calculator 3 times
in a day, the loan agent receives an email stating their customer is in market call them.
Open Rate: 28.6%; Response Rate: 3.2%. The total cost per loan or sale is $2.21 compared
to the offline world of $1,500 to $3,000 per loan. Conversions are at 53% compared to the
offline world of 10%. Production Volume is $355,940,000 with a marketing cost per
thousand dollar funded of $0.09.
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Guide gives you: - Results from in-depth survey of 1,210 marketers with hands-on Email experience
- 328 pages that include 260 charts, 12 images and 9 new eyetracking heatmaps
- 4 new special reports
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