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Best Promotional Relaunch Blast:
Gold Consumer
Spencer Gifts - Fart Machine - "That Ain't Hot Air--Fart-O-Nator"
Brand/Client Side Team:
Rona Palmer, Martha Wright, Steve Pashley, Jay Greenberg
From Their Nomination Form:
This campaign was the first in a line of sku specific campaigns. Email and site sales
have jumped since we stopped advertising retail store banners and switched to focused
campaigns. Sorry, the judges promised this winner that we would keep their results
private. However, be assured that we have seen all the data and were thoroughly
impressed!
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