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Best Email Opt-in Campaign:
Gold B-to-B
The Sun Asian Pacific Re-Engagement Campaign
Brand/Client Side Team:
Gen Yeep, Kristine Dillon
Vendors/Agencies:
Acxiom Digital
From Their Nomination Form:
In order to reengage Sun customers in the Asia Pacific region, Sun wanted to gather
up-to-date profile information and send them more personalized, relevant content. We
designed an interactive experience to encourage customers to update their profiles,
including a landing page that was entirely unique to each customer and his/her
interests, driving home the personalization message that Sun wanted to communicate.
The Sun Asian Pacific Re-Engagement Campaign had the following goals: Reactivating
dormant subscribers in Asia South to reengage with emails from Sun; Identify
disengaged subscribers in order to: Allow them to re-classify themselves based on
their interests/needs, Communicate with them on a less frequent basis with more
relevant content; Lay the groundwork for rolling this program out in longer terms so
that it requires less manual effort to maintain. Sorry, the judges promised this
winner that we would keep their results private. However, be assured that we have
seen all the data and were thoroughly impressed!
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