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Best Email Opt-in Campaign:
Honorable Mention B-to-B
MomAgenda
Brand/Client Side Team:
Brian Keith, Nina Restieri, Jade Ingmire, Kazue Otsuki
Vendors/Agencies:
Portent Interactive
From Their Nomination Form:
The success of this email growth program and the revenue it produced for our client
has been extraordinary. Additionally, the emails are strongly branded and support
the target market, affluent moms of multiple children in a very strong way. The copy
is written in such a way that it speaks personally to each of the recipients of the
email, and specifically understanding their problems and concerns. Sorry, the judges
promised this winner that we would keep their results private. However, be assured
that we have seen all the data and were thoroughly impressed!
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