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Email Marketing Award Winners 2008

Email Marketing Award Winner
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Best Automated Series (Auto Responder)
Honorable Mention B-to-B
CostGuard Automated Series Upgrade 2007

Brand/Client Side Team:
Matt Carroll

Placeworld Marketing

From Their Nomination Form:
This campaign uses as simple a design as possible so as not to interfere with more important things: calls to action, subject lines, images, copy, and headlines. The clickthrough rate is good at 7.7%, but the open rate is great at 42.6% (1414 unique opens out of 3321 total messages sent). The open rate is particularly important, because one positive outcome of this campaign is getting leads to launch the trial software from their desktop, an action that doesn't require a click. The open and clickthrough rates for the first, most important message is 71.5% and 17.2%. It is still early in the automated series' lifespan. Nobody has even received the seventh message in the series yet, which goes out at sixteen weeks.