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Best Triggered Personalized Email:
Silver Consumer
Tennessee Dept. of Tourist Development - License to Ride with Elvis or Dolly
Brand/Client Side Team:
Angela Rohner, Joel Steidl, Kate Gallagher
Vendors/Agencies:
Paramore | Redd Online Marketing, Design Sensory, VariTalk
MarketingSherpa Summary - Why They Won:
This viral campaign mixed in a bunch of elements - interaction, video, music and
personalization. It gave potential tourists to Tennessee several different ways to
take a ride with Elvis or Dolly and tied in nicely with the TV campaign.
From Their Nomination Form:
This campaign took the traditional TV spot to the web. The interactivity of the piece
became viral when users forwarded their rides to friends and encouraged friends to create
their own rides. 15,357 rides taken to date!
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