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Email Marketing Award Winners 2008

Email Marketing Award Winner
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Best Triggered Personalized Email:
Silver Consumer
Tennessee Dept. of Tourist Development - License to Ride with Elvis or Dolly

Brand/Client Side Team:
Angela Rohner, Joel Steidl, Kate Gallagher

Paramore | Redd Online Marketing, Design Sensory, VariTalk

MarketingSherpa Summary - Why They Won:
This viral campaign mixed in a bunch of elements - interaction, video, music and personalization. It gave potential tourists to Tennessee several different ways to take a ride with Elvis or Dolly and tied in nicely with the TV campaign.

From Their Nomination Form:
This campaign took the traditional TV spot to the web. The interactivity of the piece became viral when users forwarded their rides to friends and encouraged friends to create their own rides. 15,357 rides taken to date!