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Email Marketing Award Winners 2008

Email Marketing Award Winner
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Best Triggered Personalized Email:
Silver B-to-B
Dell Small & Medium Business Saved Cart

Brand/Client Side Team:
Shawn McCallum, Liz Brown, Pamel Qui, Stacey Campos, Corey Craig, Adrian Olvera, Erin Bender, Justin Clemens

The Think Tank (T3)

MarketingSherpa Summary - Why They Won:
It's not the first time (and hopefully not the last) that a company has profited from mining its abandoned shopping carts. What impressed us about Dell's program was how it combined an urgency to act with effective customer assistance. Clean and simple, this triggered email enjoyed high open rates and was highly profitable.

From Their Nomination Form:
The e-mail is highly relevant to customers and provides assistance to complete their pending order. It includes a "click to call" feature allowing subscribers to submit their contact information and the best time for a Dell sales manager to call and assist them with their purchase. The program has successfully recaptured revenue that previously was lost. Sorry, the judges promised this winner that we would keep their results private. However, be assured that we have seen all the data and were thoroughly impressed!