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Best Promotional Blast-Direct Sale or Lead Gen Offer:
Honorable Mention Consumer
Raptors - Oh My Bosh!
Brand/Client Side Team:
Neda Tabatabaie, Sarah Elliot, Mike Ball
From Their Nomination Form:
The video clip was taken on January 31st and the email was sent before 11am the following
day. This timing kept the memory of the event "alive" in the minds of the consumer and
reminder them "why" they want to buy tickets to a Raptors game. We had a 46% open rate,
45% click thru rate (24% unique click thru). Generated $26K in single ticket sales.
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