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Best Promotional Blast-Direct Sale or Lead Gen Offer:
Silver (tie) Consumer
Windows Live Hotmail Incentivized Migration
Brand/Client Side Team:
Alison Tintle, Ben Reese, Tanner Rogers-Goode, Ryan Obermeier, Clay Detels
Vendors/Agencies:
VML
From Their Nomination Form:
The click-through rate was off the charts! From meeting client goals to delighting MSN
Hotmail customers, this program exceeded its goals. Creative drove 993,000 people to
migrate from MSN Hotmail to Windows Live Hotmail with an unprecedented 77.3% click/entry
conversion. Riding the waves of this sweepstake's success, the same three partners worked
with NewEgg to secure a follow-up offer for all MSN Hotmail customers, which included
free shipping and a $100 off any of the three ASUS laptops.
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