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Email Marketing Award Winners 2008

Email Marketing Award Winner
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Best Promotional Blast-Direct Sale or Lead Gen Offer:
Silver (tie) Consumer
Windows Live Hotmail Incentivized Migration

Brand/Client Side Team:
Alison Tintle, Ben Reese, Tanner Rogers-Goode, Ryan Obermeier, Clay Detels


From Their Nomination Form:
The click-through rate was off the charts! From meeting client goals to delighting MSN Hotmail customers, this program exceeded its goals. Creative drove 993,000 people to migrate from MSN Hotmail to Windows Live Hotmail with an unprecedented 77.3% click/entry conversion. Riding the waves of this sweepstake's success, the same three partners worked with NewEgg to secure a follow-up offer for all MSN Hotmail customers, which included free shipping and a $100 off any of the three ASUS laptops.