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Best Promotional Blast-Direct Sale or Lead Gen Offer:
Silver (tie) Consumer
Kodak - "Two-fer"
Brand/Client Side Team:
Andy Goldman, Stephanie Jackson, Ben Heller, Dan Rubin, Mitch Wells, Carrie Simon,
Tarik Hart
Vendors/Agencies:
Yesmail, OgilvyOne Worldwide
From Their Nomination Form:
The utilization of a simple concept, the repetition of the number two, created a fun and
playful campaign that was easily understood. The extremely limited timeframe created
urgency and a compulsion to buy. Sorry, the judges promised this winner that we would
keep their results private. However, be assured that we have seen all the data and were
thoroughly impressed!
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