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Best Automated Series (Auto Responder)
Silver B-to-B
Dell - Customer Ratings & Reviews
Brand/Client Side Team:
Shawn McCallum, Kendra Williams, Liz Brown, Stacey Campos, Corey Craig, Adrian Olvera,
Erin Bender, Justin Clemens
Vendors/Agencies:
The Think Tank (T3)
From Their Nomination Form:
Dell is actively seeking to engage customers and let them know that they are interested
in their input regarding the products they have purchased. The feedback from these
e-mails serves to provide credible peer reviews that help build trust and leverages
social media to engage other buyers. Sorry, the judges promised this winner that we
would keep their results private. However, be assured that we have seen all the data and
were thoroughly impressed!
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