See All Email Marketing Award Winners
Email Marketing Award Winners 2008

Email Marketing Award Winner
Click to Enlarge

Best Email Newsletter for Marketing Purposes:
Silver (tie) Consumer
Sears - What's in Store for You? email program

Brand/Client Side Team:
Le Quan Truong, Jennifer Truong, Mike Duggan

M Marketing Inc

MarketingSherpa Summary - Why They Won:
Creating a newsletter that takes into account your individual buying habits is a good idea, and when it's well implemented it's very profitable. The re-launch of the Sears' "What's in Store for You?" newsletter is proof that well thought-out creative matched with clever strategy can lead to exceptional ROI.

From Their Nomination Form:
Sears What's in Store for You? email program re-launched in January 2007 and is surpassing all goals and reaching exceptional results in the 1st year. New creative and strategy transformed the program into a leading edge, highly effective and cost efficient relationship marketing program. Customer relevancy is the focus. It's achieved through preferred content categories, exclusive offers, specials and bonuses, advance notices of national events and special invitations for VIP events at local stores. Creative is new, fresh and differentiating. Currently dynamic merchandising personalization is in implementation, which will take the relevancy and personalization to the next level. Each customer will receive dynamic content based on their preferred categories, browsing and purchasing behavior and segment they belong to. Sorry, the judges promised this winner that we would keep their results private. However, be assured that we have seen all the data and were thoroughly impressed!