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Best Email Newsletter for Marketing Purposes:
Gold B-to-B
Sun Microsystems Global Channel Partner Newsletter
Brand/Client Side Team:
Nancy Fuller, Wassila el Gihat, Jean Jerome Schmidt
Vendors/Agencies:
Connection2
MarketingSherpa Summary - Why They Won:
This is a textbook case on how to effectively send centralized information to 12,000
channel partners around the world and in multiple languages. The complexity of this
newsletter has been well thought out, and it succeeds because of its global and
localized approach to communication. The end result of increasing readership while
reducing costs is a win-win in any language.
From Their Nomination Form:
While all major hardware vendors have partner programs and most of them even have a
newsletter of some description, the GCPN is the only communication that we know of that
gets produced centrally for the whole world, making this: Unique, Innovative, Correctly
targeted, Successful (The targets have been exceeded by the third edition), Commercially
viable (Centralizing the operation resulted in reduced costs), Trend setting. Sorry, the
judges promised this winner that we would keep their results private. However, be assured
that we have seen all the data and were thoroughly impressed!
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