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Best Email Newsletter for Marketing Purposes:
What's New at Vanguard E-newsletter
Brand/Client Side Team:
Bridget Kelleher, William J. Hoffman, Jill LeMaire, Mary Henning, Lester Blackmon, Michael Donahue, Molly Janiczek
MarketingSherpa Summary - Why They Won:
As we note below, we're not allowed to tell you precisely what click rates this newsletter gets ... but trust us, the results data is beyond jaw-dropping. (No, it's not just sent to a tiny list either.)
Why does this newsletter do so well? One reason is obvious, newsletters about things very close to human's hearts always do better. So, if it's about personal health or money you're going to do well. However, the results for this newsletter were far beyond what we'd expect in this category. What made the difference? We bet that super-ultra-clean design has a lot to do with it.
Send this creative sample to your design team (now.)
From Their Nomination Form:
The audience is existing Vanguard Flagship investors. Flagship is a premium service for high-net worth shareholders. The goal of the newsletter is to maintain high interaction levels with these clients and promote awareness of Vanguard offerings. We recently overhauled the newsletter to give it a cleaner and more compelling look.
Sorry, the judges promised this winner that we would keep their results private. However, be assured that we have seen all the data - and were thoroughly impressed!