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Best Email Opt-in Campaign:
Verizon Wireless Motorola RAZR Launch
Brand/Client Side Team:
MarketingSherpa Summary - Why They Won:
Far,far too many list growth campaigns end on the note, "we generated X thousand new names!" We always wonder, "And then what?" Because list growth isn't a useful goal. The only goal that matters is acquiring names that then convert into your real goal (sales, traffic, whatever…) In this case we were delighted to see Verizon planned their list growth campaign with a specific conversion strategy, in mind from the very start. And it worked, sales went up, up, up.
Plus, isn't it inspirational to think you can get consumers to sign up for sales materials about your product, before it actually launches? More marketers should be doing this.
From Their Nomination Form:
The direct solicitation of email addresses before the product being available to the general public for use in email marketing announcing the launch is what makes this campaigns stand out. Soliciting email opt-ins through product pre-launch splash pages has not only significantly increased online sales, but has also helped to grow our opt-in subscriber list. This has been a huge success story for Verizon Wireless.
Sorry, the judges promised this winner that we would keep their results private. However, be assured that we have seen all the data - and were thoroughly impressed!