Email Marketing
Award Winners 2006
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Email Marketing Award Winner
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Best Welcome Letter:
Silver (tie)

Brand/Client Side Team:
Rachel Kraus, Tracy Ahearn, Jacquie Pierce, Matt Resteghini, Pablo Vera

None Indicated

MarketingSherpa Summary - Why They Won:
The results data was outstanding, especially in view of very tough competition. Plus the design is eye-friendly clean. (We wish more designers used such nice big typeface for readability.)

From Their Nomination Form:
To welcome new users to Monster and show that we are fully committed to helping them find and land the right job. To do this, we suggest three 'helpful hints' for job searching most effectively: posting your resume, getting jobs emailed and instantly applying to positions online. Additionally, our goal is to drive seekers to Monster through various links, getting them engaged in Monster, giving them a jumpstart on their job search and putting helpful career information at their fingertips. This email is the first of a series that forms Monster's strategic job seeker communication plan. Each email following provides 'helpful hints' and career advice, bringing job seekers closer to finding the right job. As we say in the footer copy, 'We look forward to bringing you more career tips and helping you job search, every step of the way.' Note: The subject line for this email is: Welcome to Monster -- start job searching with these tips! Sorry, the judges promised this winner that we would keep their results private. However, be assured that we have seen all the data - and were thoroughly impressed!

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