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Best Sig:
Gold
Paramore/Redd's SneakPEEK Brochure
Brand/Client Side Team:
Hannah Paramore, Kidd Redd, Joel Steidl
Vendors/Agencies
None Indicated
MarketingSherpa Summary - Why They Won:
Many marketers don't even consider SIGs (individual email sender signatures) to be a marketing vehicle. We -- and the winners of this award -- know better. Best of all, this "brochure" is a microsite that packs a walloping punch. Great job, and infinitely copy-able.
From Their Nomination Form:
Corporate email is the most-used form of communication with clients, prospects and competitors. Your audience is engaged and interested so this is the perfect opportunity to promote other products and services. Our goal with our email signature was to soft launch a campaign for our new product, SneakPEEK, and watch the viral response. It's engaging. The teaser 'take a sneakpeek ' grabs attention quickly. With Google Analytics, we are able to put a tracking URL on each signature so we know where the clicks are coming from. The SneakPEEKs have been played more than 14,000 times since Jan. 4, the day we started tracking it with Google Analytics. We have had visitors from 49 different countries, speaking 23 different languages. Sales opportunities are coming in from all around the world, literally.
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