Creative Samples Library

Eisenberg's Book Promo Campaign:

Note: This sample is from the MarketingSherpa article:
Case Study: How to Get on the Wall Street Journal's Best-Seller List Via Online-Only Marketing & Distribution

  1. Book cover
  2. Content-heavy press releases
  3. Email newsletter sent to house list with book offer
  4. Book home page as of 7/7/05
  5. Sales page on Amazon