MarketingSherpa.com Creative Samples Library

Zagat.com's Community Initiative

Note: This sample is from the MarketingSherpa article:
Case Study: Zagat.com's Web 2.0 Efforts Get Double-Digit Subscriber Growth

  1. Registration page
  2. Subscription landing page
  3. Restaurant listing with barrier & member reviews
  4. Discussions page
  5. Email inviting members to beta test the discussion boards
  6. Text-only version of email announcing member reviews