MarketingSherpa.com Creative Samples Library

Sterling Commerce's Integrated Campaigns

Note: This sample is from the MarketingSherpa article:
Case Study: How to Quadruple Lead Generation Response With Job Title Segmentation and Targeted Messages

  1. Campaign #1
    - mail package front
    - mail package back
    - microsite
    - email - 10 days later
  2. Campaign #2
    - mail package
    - IT letter
    - LOB letter
    - microsite
    - email - Denver Post article I thought you'd like to see