Creative Samples Library
Subscription Site Trial Offers and Cancellations
Note: This sample is from the MarketingSherpa article:
New Data on Converting Traffic Into Trial Memberships - Observational Study of 50 Subscription Sites
eMusic
- Banner ad
- Exit survey
Questia
- Suspension offer
- Retention discount
Encyclopedia Britannica - Members get more
Cook’s Illustrated - Cancellation screen
ConsumerDirect - Discounted upgrade