MarketingSherpa.com Creative Samples Library

'Sales Autopsy' Book Launch Campaign

Note: This sample is from the MarketingSherpa article:
How Email, Video Turned Book Into a Best-Seller - 4 Strategies for Success

  1. Emails
    - Oct. 18 email with 22 contributing experts
    - Oct. 31 Halloween email for Amazon.com
  2. Press release
  3. Revenge of the Reps video game
    - home page
    - view of free version
  4. Sales Comics