Creative Samples Library

Playboy Online Subscription Marketing

Note: This sample is from the MarketingSherpa article:
Case Study: What Playboy Has Learned From Constant Tests to Improve Online Subscription Revenues

  1. Layout tests for free offer boxes (Nudity covered by copy)
    - vertical
    - horizontal
  2. Typical barrier page (Note, some visible nudity)
  3. "Instant Access" Landing page with subscription offer (Note, some visible nudity)
  4. Typical exit pop