MarketingSherpa.com Creative Samples Library

Pacific Shaving Company's Guerrilla Campaign

Note: This sample is from the MarketingSherpa article:
Case Study: How CPG Marketerís Guerrilla Campaign Landed Coveted Space on Whole Foods' Shelves

  1. Coupon
    - Homepage with 10% off link
    - Coupon signup page
  2. Emails
    - Please carry all natural shaving oil
    - Follow-up email with coupon code