Creative Samples Library

Opel's Prepare Your Hair Video/Telemarketing Campaign

Note: This sample is from the MarketingSherpa article:
Case Study: How Personalized Video & Telemarketing Viral Effort Built Really Great Buzz for Product Launch

  1. Emails
    - win a month's test drive email
    - add email address to database prompt
    - confirmation email that forwarded email was sent
  2. Video images
    - Windaloopie calling
    - personalized name in video image
    - pickup phone in video image
  3. Landing page
  4. Sweepstakes entry form
  5. Thank you page