Creative Samples Library Onvia B-to-B Search Marketing Campaign Note: This sample is from the MarketingSherpa article: Case Study: How to Lower Costs for Leads Generated via Google Search Ads (PPC) Results chart: cost-per-lead vs leads generated over time Results chart: optimized vs non-optimized landing page conversions Landing page examples: - 101 info - middle stage generic version - middle stage optimized version "Construction Bids"