Creative Samples Library

Omniture Lead Generation Campaign Tests:

Note: This sample is from the MarketingSherpa article:
Case Study: Must-Read Results From Online Lead Generation Campaign Tests -- Which Banners, Landing Pages & Forms Work Best

  1. Banner tests
    - clip-art executive photo vs. real-life, relevant image
    - short vs long copy
    - call to action buttons/hotlinks
  2. Outbound creative to generate clicks
    - consistent creative across formats
    - consistent creative from click to form to thank-you
  3. Before and after landing page template tests
    - old-version
    - current winning version
  4. Form field testing
    - shortest form
    - longer form