MarketingSherpa.com Creative Samples Library

Liberty Travelís Honeymoon Campaign:

Note: This sample is from the MarketingSherpa article:
Case Study: Travel Marketing Online -- Lead Generation & Email Campaign Test Results

  1. Lead generation form response templates written for agents to use
    - for honeymoons less than six months off
    - for honeymoons more than six months off
  2. Versions of these letters once agents started tweaking
    - for Derek
    - for Kelly
    - for Delgrossoís
    - for Southardís
    - for Judgeís
    - for Kim
  3. Co-registration emails sent
    - from TheKnot
    - destination weddings
    - never too early
    - pre-wedding trips
    - donít panic
    - anniversary pitch email