Creative Samples Library
Liberty Travel’s Honeymoon Campaign:
Note: This sample is from the MarketingSherpa article:
Case Study: Travel Marketing Online -- Lead Generation & Email Campaign Test Results
Lead generation form response templates written for agents to use
- for honeymoons less than six months off
- for honeymoons more than six months off
Versions of these letters once agents started tweaking
- for Derek
- for Kelly
- for Delgrosso’s
- for Southard’s
- for Judge’s
- for Kim
Co-registration emails sent
- from TheKnot
- destination weddings
- never too early
- pre-wedding trips
- don’t panic
- anniversary pitch email