Creative Samples Library

LensCrafters' Site Redesign

Note: This sample is from the MarketingSherpa article:
Case Study: How to Convert Thousands of Online Leads to In-Store Buyers Each Week

  1. Homepage
    - Old design
    - New design
  2. Eye exams
    - Landing page
    - Schedule an appointment
    - Confirmation email
  3. Upload a headshot photo page
  4. Personality test
    - Test page
    - Results page
  5. Trend Report page