Creative Samples Library Creative Samples from Johns Manville's Microsite Consolidation Campaign Note: This sample is from the MarketingSherpa article: Microsites Unite! How to Combine Sites While Boosting Search Traffic: 8 Tips to Get 83% Lift Pre-existing pipe and equipment insulation microsite that is no longer in use. LEED information section of SpecJM.com. This information previously was scattered across several microsites. SpecJM.com roofing subsection. This section contains information for architects, building owners and specifiers that was consolidated from several microsites.